Project: All Projects. All Projects. Recent Projects. View All Projects Create Project. Keyword Universe. Send to separate email addresses with a comma. Send by Email Open Instantly in Browser. Take these results further. We can also help you find the ad copy used for every ad group they've run and how that copy evolved over time.
These PPC keywords are the first step in expanding and improving your own campaigns. PPC Keywords New! Backlinks Backlinks Outreach. Learn their most trusted ad secrets Find every keyword this domain has ever bought See their estimated monthly budget Filter to focus on specific keywords See how long they've been advertising on a term. Enter A Domain. As you find gems to try in your own PPC campaigns, you have convenient options to carry them over into your Google Ads account.
The copy to clipboard option lets you choose the entire table with all of the metrics OR just the keywords by themselves. This is a helpful option when you want to pull your stats into a spreadsheet or you want to drop the keywords into Google Ads. If you switch the dropdown option to "New Keywords," you can find the latest terms that your competitor has started to advertise on. Do this monthly to keep tabs on new keywords they are testing.
If you switch to "Groups" you might spot new products or categories they have recently added. The PPC Keywords tool helps with more beyond competitive intelligence. You can search your own domain to get insights that help improve your Google Ads campaign.
Use the "Most Successful Keywords" dropdown like in the steps above. That leads you to a couple of actions. Switch the filter to "Show Adult Keywords.
Even if they are not costing you much in lost clicks, these keywords still deliver impressions. When you have a mismatch against your branding, that's something you want to fix. Next steps: Export or save these keywords so you can reference them later.
Log in to your Google Ads account and set them to negative match. We don't get the grouping information from your Google Ads account. These are groups that we detect based on keyword phrase matching. That means that you can use our auto-groups to tighten your current campaign structure.
If you never got around to creating ad groups, or they aren't as relevant as they should be, follow these suggested groups. They are built on your existing Google Ads terms. You can write hyper-relevant ad copy for each group and even create dedicated landing pages for your most important terms. Those two practices can help increase your click through rate and ultimately your conversion rate.
That kind of Google Ads best practice is also likely to improve your Quality Score which could drive down your overall costs. This group view is also helpful for spotting any gaps in your ad messaging.
Skim the groups and watch for areas that don't have any many terms. Or, go back to viewing a competitor's groups with your keywords filtered out. These two approaches help you find areas where you should add and test new keywords. It might seem like low payoff to view your newest keywords. After all, you're likely the person who added them. Still, you stand to gain some benefit from what you might find by looking at your most recent additions to your Google Ads campaign.
These keywords will perform differently. You'll test them for click through rates and conversions. By sorting them in SpyFu, you can easily add them to a project so that we can track your changing positions on each term. Repeat the steps to search your own domain, but choose the "New Keywords" view in the dropdown menu. This is its own filter, so you can add those keywords directly to a project to start tracking them.
Running a strong PPC campaign starts with a competitive keyword strategy and relevant ad copy. Fortunately, your competition is trying to do the same, and they're leaving breadcrumbs for you to pick up. Here, you're finding the strongest keywords to add to your campaign, and your competitors' past successes are part of the insights you can work with. Make it a regular habit to review your competitor's keywords at different intervals. Use the approaches we suggested so that you look at your competitor's keywords and your own keywords with different actions in mind.
And finally, make more informed decisions using the more meaningful metrics available to you. Advanced Filters It's easier to take action on keywords that clearly meet your needs.
Hide your Domain's Paid Keywords We're going to cut out one big house cleaning step from the start. This combination will show everything that Petsmart buys that Chewy does not.
Here are some stand-out filters to help you get there. Locations, hours I also like to remove branded terms and all their variations that get in the way when I'm first skimming a list. Volume PPC Managers will aim for high search volume keywords to get their ad in front of my eyes. The Adult Filter is your Negative Match Shortcut We report on millions of search terms, including keywords that are potentially "not safe for work.
Groups A well-constructed ad campaign is loaded with similar variations. With AAA their ads include keywords related to towing. The Value of Using Groups to view PPC Keywords If your competitor has 20 variants on a keyword, it's hard to see the value of them when they are apart from each other. That lets you avoid getting sidetracked with one keyword at a time.
Grouping Your Own Keywords They help to guide your ad groups. That gives you a stronger shot at relevant ads and ad copy. Go back to that running shoes idea. Discount running shoes Discount running shoes for women Discount running shoes near me Best running shoes for beginners Best wide running shoes for beginners Best running shoes when you are training for your first race Those tight groups would have very different ad copy.
Next Generation Metrics on your Results One of the core reasons for finding a competitor's PPC keywords is to curate the strongest terms for your own site. There's not much to go off of there, so let's add another element. You can review them in depth here , but these next examples will be helpful to highlight now for your PPC keyword research Clicks This is the estimated count of total clicks to the search results page. Searches Not Clicked That leads to the next metric, searches not clicked.
This satisfies the search without any results being clicked. Look at how these similar keywords swing wide on mobile usage.
Hover over the Ad Copy icon to see the ad details from the domain's last ad on this keyword. That includes any of these elements when they appear in the ad Headline Ad Copy Display URL to point you to the landing page Extensions like rating in the example shown and sitelinks Ad position Most recent month that we saw the ad run For additional ads and past variations click the tab for Ad History.
Your best actions: Find their best keywords that you don't already advertise on. Here's how it's done. Enter your competitor's domain into the search bar. Note that those 2 steps work in either order. Choose "Most Successful Keywords" from the dropdown on the left side of the page Start applying other filters of your choice.
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