The game is changing

People would rather see our sincere struggle than our polished perfection. As it turns out, there is a reward for vulnerability.

For inviting people in to see the parts of our story that we fear are unlovely, injured, or in-process. That reward is trust. And trust is the emerging currency of the internet. Learning to tell a story through words and visuals is not as hard as it seems. It simply takes a little practice. First, look for an accompanying image that makes you feel something. Not a stock photo or some lame clip art.

Find something that makes you stop, look, and pay attention. Then start to build your story around that image. Second, speak in the first person. Talk about how you feel, what you hope for, and why you care.

So be yourself, create messaging that sounds like you are right there in the room with the reader or the audience. Third, stop waiting for perfection. So what? Tell the story anyway.

Leave in the messy bits. They are what make it real. Want to learn more about the power of storytelling as a speaker and marketer?

To these entrepreneurs and their companies, national boundaries are irrelevant; they see the world as a market opportunity. Learning to think globally may be the first, and most challenging obstacle an entrepreneur must overcome, on the way to creating a truly global business. The ability to appreciate, understand and respect the different beliefs, values, behavior, and business practices of companies and people in different cultures and countries, is known as Global thinking.

Going global can be a frightening experience. Most entrepreneurs who have already made the jump, however, have found that the benefits outweigh the risks and that their companies are much stronger because of this decision. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Home Opinions.

The game is changing, as entrepreneurs are thinking globally for their small businesses. September 28, Share on Facebook Share on Twitter. Related posts. How entrepreneurs can survive current economic crises — Experts December 7, Tags: Business entrepreneurs. Chukwuma Aguwa. Leave a Reply Cancel reply Your email address will not be published.