By creating boards that match the subject of your pins, you can have a greater outreach on Pinterest. Making a variety of boards that cover different topics is great for driving more traffic to your pins. When adding new pins to your boards, you want to ensure that the topic of the pin matches the board.
Instead, you should try to choose about boards that are the most relevant to that pin. Doing this will help Pinterest understand what your board and pins are. Feel free to make several boards that cover different topics, as this will expand your outreach. You should also aim to have at least 50 pins in each.
Remember to include keywords and hashtags when creating the description for your boards. Creating new pins on Pinterest frequently is incredibly important. One of the best ways to grow your business on Pinterest is to regularly create new pins and post them to your best performing boards.
You can view your most effective pins and boards, thanks to Pinterest Analytics. Keep in mind that a pin is only new the first time you post it on Pinterest.
If you want to make multiple pins for one of your products, you need to create a unique photo each time. Making a new photo and pin for a specific product every so often is a great way to continue to drive traffic to your product.
We recommend that you post between 5 — 30 new pins every day. Instead, you should spread out when you post new pins throughout the day. An effective way that you can do this is to create a secret board and collect pins. At different times in the day, you can go back to the pins in your secret board and pin them to your public boards. With Pinterest being a visual search engine, your images are a crucial aspect of any pin that you create. Here are some stats learned from analyzing the most popular pins on Pinterest.
You should keep these in mind when creating your pins. Another important aspect of using Pinterest as a marketing tool is the size of your pins. All pins on Pinterest have the same width, but the length is unlimited. We recommend using a size of about x pixels for your pins.
A great free tool that you can use to create your pins is Canva. The software also gives you access to hundreds of thousands of free images and graphics that you can use for your pins. For those of you who are students, you can gain access to the premium version of Canva with the Github Student Developer Pack. I highly recommend checking it out as you can get free access to the premium version of Canva and other useful tools to build and promote your business. Repins - are pins that have been pinned again by a user.
You can grow a lot of traffic by collecting great content. Rich pins let users know what type of image or video to expect and buyable pins can increase sales, particularly for impulse buys. Monitoring repins can show you how popular each pin is so you can do some tweaking to make a low performer stronger.
Keep it personable and conversational instead of stiff and formal. The Best Time to Pin Pin often and with great variety. With more pins out there you have a higher probability of having a pin viewed, liked, and repinned. More pins also translate into more followers and comments. In return, you should follow other pins and pinners relevant to your industry or who might be interested in your company.
Pinterest actually took stock of individual pins and discovered that each weekday seemed to have its own favorite subject:. Labels: Featured info-graphics Pinterest Social-Media socialmediamarketing.
Web Desk. No comments:. Newer Post Older Post Home. Overview The end of an agreement is as important as its beginning. A clean break will give both parties peace of mind, discharging their obligations and leading to an amicable conclusion of the arrangement. Wondering if it's time to bring in a business partner? In certain circumstances, partnering is a much better strategy than hiring more employees.
A demand letter—or debt collection letter—is the first step in collecting a debt that is owed to you. Learn how to use a demand letter and what information to include in it. What is Pinterest? The first thing to remember about Pinterest is that it is visual: text on this site is minimal, generally consisting of a description of the image.
So be sure to focus on your best visual content. In addition, because Pinterest allows other users to contribute their own pins to your hosted pinboards, have your fans help in your marketing!
Ask customers to pin images in a showcased board on your site, which makes your Pinterest site a fan-based promotional site as well as a marketing site. Advertise your Pinterest site everywhere. This will help to expose your new brand to other audiences with the click of a button. Hold a contest.
As long as your contest adheres to the Pinterest terms of use, you may want to hold a contest that asks users to create a pinboard using your products or services. This is a great way to engage your customers and build awareness for your products.
For example, say a customer pins a picture of herself wearing the shoes you market. If that picture is re-pinned by other users, you're getting word-of-mouth advertising that money can't buy! Posts with images are getting more views, shares and likes on social media platforms such as Facebook and Twitter. More importantly, image-centric social media network such as Pinterest and Instagram are growing fast. Not to mention, the percentage of users who follow online retailers on Pinterest is the highest amongst the most popular social media platforms.
Pins from retailers generate more sales per click than either Facebook posts or tweets. Because you can embed a URL in a pin and have visitors directed to your website on click, Pinterest is set up perfectly to drive referral traffic.
That means when your followers see your pin and like it enough to repin it to their boards, their followers will see it.
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